Public relations is nothing new; companies around the world have been investing in the services provided by PR firms for nearly a century. That being said, the methods for public relations have changed dramatically. The ways in which people experience the world have changed, so obviously the way companies relate to follow the same trend.
The tech PR firm is a relatively new concept that is specifically aimed at helping companies within the tech industry get their name out into the world. With so much focus on tech advancements, new tech companies are being created by the day. This in turn has increased the demand for PR relating to technology.
Tech PR has the same overall objective as any other form of PR, but there are some major differences that sets tech PR apart from the rest.
Tech PR lingo is another language
The terminology used among tech-savvy individuals is more advanced that you would ever imagine. If you heard two people discussing the ins and outs of crypto or the new innovations with iOS software, you might think they’re speaking an entirely different language. Tech PR agents have to be well-versed in this language so that they can successfully meet the needs of each client.
Tech PR agencies have a wide area of expertise
When a public relations firms says that it specializes in technology, this might seem like a simple thing. It really is not though. The tech industry goes in all directions and has many different sectors, everything from User Experience Design to digital marketing services to blockchain interface. All of these things differ dramatically from each other.
This means that a tech PR firm must have thorough knowledge of MANY tech specialties in order to cater to clients. Unless the firm specializes in one aspect of technology, it has to be well-versed on a wide range of technologies. Most tech firms work by offering services to all tech-based companies, but then there are individual experts for each sector. If you run a blockchain app, then a blockchain/crypto expert will be assigned to help you with PR.
The world of tech is close-knit
One of the main tasks of a PR firm is to make connections with industry leaders. This is more difficult than ever in the tech world. Tech reporters, journalists, and leaders run in an extremely tight circle and breaking into that circle can be a challenge. Oftentimes there is just one or two leading journalists at a publication that PR focuses its sights on, and everyone is trying to get on their good side.
There is good news though. Once you do finally break within that circle, you’ll start reaping the rewards quickly. As long as the PR agent remains on good terms, that agent’s content is likely to be published in top online publications. Tech PR is more cutthroat than any other form of public relations, but the agents who are passionate about it find success easily and can be an enormous asset to your company.