Ecommerce is growing rapidly – with the coronavirus having a huge impact on the online retail industry this year. In fact, Forbes state that there’s been a year on year (YoY) growth of 129% in US and Canadian ecommerce orders as of April 21, and retailers’ online revenue growth has increased by 68% YoY.
The value of ecommerce and contactless delivery has proven to be immense, so now is a great time to focus on online sales and grow your ecommerce business. Here, we offer a few tips on effective ways to do this.
Prioritise user experience
If you want your ecommerce business to thrive, it’s essential to prioritise user experience. This essentially covers everything that your website visitors experience when they land on your pages – from the content to the speed and the ease of navigation. Google state that DoubleClick found “53% of mobile site visits were abandoned if a page took longer than 3 seconds to load” and that “sites loading within 5 seconds had 70% longer sessions”. This highlights how important a great user experience is. By making this a focus for your business, your customers are more likely to stick around and shop on your site.
Invest in marketing
Business growth and effective marketing strategies go hand in hand. If consumers don’t know about your product, service or brand, then they’re unlikely to shop with you. It’s important to market your business effectively using a well-thought out and creative marketing strategy that will help you achieve your goals. There are many different types of marketing you could try, including paid advertisements, natural mentions and social media campaigns. These are all extremely valuable marketing channels that can help to increase visibility, drive traffic and boost sales.
Start a loyalty programme
Another great way to grow your ecommerce business is by creating a loyalty programme. When used right, they can increase customer retention rates by offering incentives to shop with you in future – reducing the likelihood of them going elsewhere. For example, your business could implement a traditional points system – in which customers earn a set amount of points per $1 spent and unlock rewards as they reach a set milestone. Loyalty programmes are an effective way to build a strong repeat customer base, which ultimately means a more robust revenue flow for your business. It also means you are less pressured to ‘price match’ or sell products cheaper than your competitors to attract customers.
Focussing on effective marketing, offering a great user experience and rewarding loyal customers are just some of the ways you can begin to grow your ecommerce business. What will your growth strategy look like?