When talking about SEO strategies for any business, one essential aspect to consider is ROI. The effectiveness of any marketing method is typically measured using various parameters, one of which is determining whether the investment yields favorable results. Any savvy business owner understands the importance of making sure that the pitch from any potential SEO company partner should include a clear outline of how they can maximize the cost to produce the desired outcome.
Why should an SEO Company pay attention to ROI?
Some would assume that coming up with a concrete number for SEO ROI is an abstract concept – and to a certain extent, this may be true. Yes, every Tucson SEO Company you’ll come across will agree that it’s not a simple process. And when the business isn’t seeing the expected numbers, the next step would be to withdraw or reduce their budget for SEO or perhaps look for a new company for their digital marketing needs.
An SEO Company, even if engaged in multi-channel marketing, should always calculate ROI. Otherwise, the client will take it upon themselves to come up with the numbers – which is either detrimental to the campaign depending on the results. In a way, calculating SEO ROI helps the client in the decision-making process. When there are numbers to back the company’s claims, it’s easier for the client to decide whether SEO investment is worth continuing.
This article will not delve into the technicalities of how to calculate ROI. Instead, the focus will be on how to ensure that you meet ROI targets for your SEO strategies, as well as the possible reasons why the SEO campaign isn’t working as intended.
Reasons why an SEO campaign isn’t producing positive ROI
You may have your heart set on a successful SEO campaign, but sometimes you don’t always get the results you’re looking for. There are several possible reasons why.
Spending too little. Every SEO company knows that to get the expected numbers, the client needs to spend more. Of course, not every business has the budget to pay extra, which is why their marketing partners often make do with what’s available. But the reality is, if you spend $500 or less on SEO monthly, it won’t be enough to get a positive number.
Needs better content. Google expects high-quality content that meets the needs of users. Depending on the user’s intent, SEO content should be in a structure that either provides information, helps with navigation, or merely completes a transaction.
The competition is doing better. SEO is a competitive marketing strategy – which means other businesses are doing their best to achieve more. Of course, it’s quite subjective when you think about how well others are doing. But, if you aren’t getting the numbers, it means your competition is definitely doing much better.
Lastly, achieving a good SEO ROI means setting the right expectations from the start. A professional Tucson SEO Company knows that it takes time to produce the desired outcome. Usually, a timeframe of at least six months is sufficient to lay down each step of the process, as well as account for any adjustments.
Strategies to drive the best SEO ROI
Hoping for high ROI with your SEO strategy without employing the right strategies is inefficient. Here are five strategies that may increase returns and generate favorable results for your business’ SEO campaign.
1. The website should be responsive and optimized for mobile use. Mobile use is on the rise and should be one of the main focuses for digital marketing. Even Google ranks mobile-friendly websites higher on their search results. And if the website ranks higher, SEO ROI is also higher. Maintaining a fast, responsive, and mobile-friendly site requires several techniques. Since most small businesses today use site builders like WordPress, it’s critical to determine if the finished site responds well to mobile use.
2. Focus on using long-tail keywords. Google’s algorithm changes all the time. Right now, long-tail keywords work better because Google answers user queries based on their intention. A long-tail keyword tends to be more specific and refines the search results to meet the user’s needs. Also, a long-tail keyword will have less competition, hence increasing your SEO strategy’s success rate.
3. Optimize posts for local listings. Local SEO is essential for small businesses but still has value even for companies with a more extensive operation. A local listing acts as a discovery tool for users when they are looking for relevant business providers close to them. Optimizing for local listings will allow you to share vital information about your business, such as business hours, phone number, and email address. If you haven’t considered local listing optimization yet, you might want to talk to your SEO Company about whether this strategy could help with meeting ROI targets.
4. SEO content should be helpful and relevant. The purpose of SEO isn’t limited to, attracting website visits and increasing conversions. It’s equally important to ensure that your content is helpful and allows the user to get to know more about your business. Relevant content is also crucial in search engine rankings. Content can range from videos, informative product guides, blogs, and many more.
5. Re-optimizing content. What this strategy simply means is that SEO content won’t stay relevant forever. Posts will get old, and search engine algorithms change all the time too. Updating your content will prevent ad decline in ROI and guarantee an effective SEO strategy.
Indeed, SEO involves a lot of work. It’s not a static strategy that you can launch and forget. But taking the time to know the trends and best practices will enhance and refine your strategies. SEO may be the core of most digital marketing campaigns, but it is by far the easiest or least complex. You and your SEO team should consistently work together to stay on top of the trends and search engine algorithm changes.
If you have a professional SEO company handling the work for you, they are likely aware of what needs to be done to increase ROI. Nevertheless, your input is still valuable since you know the business more than your marketing team.