According to stats, more than 90% of a website’s search traffic is from organic (unpaid) sources. While this number seems impressive, it can be a little harder to achieve if you’re relying on paid advertising. We’ve compiled these five tips you may not have known about Google rankings and how you can make a difference.
Entering Complete Data
When it comes to SEO, entering complete data will help Google understand what you do and why people should be interested in your business. This will help them determine which pages on your website should be given priority when displaying your listing in search results. Most online casinos have such heavy footfall because they provide all the information in a detailed manner. If a user wants to check the validity of promotions & bonuses at Casumo casino, then they don’t have to do an extensive search. They get their answers in no time, which helps them make a decision faster.
Adding Photos of Products
We recommend adding at least one photo per product page to help customers see what they’re buying and give them an idea of the value they’ll get from your product. With that said, you don’t want to make it too complicated. After all, this is a website about your business, not a design lesson. Here are some suggestions:
- You can add a photo of the product in its packaging (this is especially helpful if you sell multiple products simultaneously).
- You can use a close-up shot of the product itself if it’s something like makeup or clothes.
- If you have any video on your page, then consider adding an extra shot of that as well – it shows potential customers what they’re getting before they buy!
Responding to Reviews
Responding to reviews is one way to boost your Google ranking. When someone leaves a positive review for a product or service, it’s seen by Google as an endorsement and proof of quality. You can use this as an opportunity to respond directly to users who left negative reviews or provide new information or reassurance that’ll make them feel better about their experience.
Verifying Your Location
When you verify your location, you’re telling Google that you’re in that area, and they’ll consider that when ranking your content. This means that if you have a website or blog focused on local businesses or an app that helps people find local services, verifying your location will help them rank higher in search results.
Adding Accurate Working Hours
When you list your working hours, it makes your company more trustworthy and reliable. It also gives customers more confidence in buying your products or services because they know where you are and what time they can expect to get a response.
The key is ensuring that the hours you list on Google are accurate. If you use an online calendar app like Google Calendar, you can check what time of day your employees usually work and set the “start” time of your calendar accordingly. This will ensure that people looking at your business listing will see what time of day they should be able to expect an answer from you.
There are many aspects to SEO, but most revolve around three key pillars: on-page optimisation, off-page optimisation and link building. When done correctly, these three aspects will merge to create a robust framework for ranking your website successfully on Google.
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