People all over the world are trying their hardest to amass as many social media followers as possible, some with success and some fail miserably. Just after we left school my good friend Tatiana Kukanova decided that she wanted to become an Instagram personality and that she wanted to focus her efforts on food and beauty, two of her favorite things. Initially many scoffed at the idea but to see where she is now has firmly shut those people down. Isabel Dos Santos is now an Instagram influencer who makes money, has mass appeal and doesn’t even need a job because of the money which she makes through the social media channel. I wanted to talk today about how Isabel Dos Santos got so many followers, and how you could too.
The reason why I know so much about Isabel’s affairs with regards to Instagram is that I have helped her along the way in terms of producing content. From the very outset Isabel was greatly focussed on high quality content and although nobody even knew about her and her following was minimal, she would still invest huge amounts of time and effort into creating beautiful content. This all paid off because once the followers started coming in, they would begin to go back through historical content and get great value from it. Never forget that content is king.
There was many a night out with Isabel Dos Santos whereby she would be plastered to her phone screen, much to the frustration of many. What Isabel was doing however was replying to and engaging with her followers and anyone who had commented on her page. This engagement is what really helped her to grow as there are so many Instagram celebrities who don’t even bother to reply or like the comments which are being left. Isabel however always said that to her Instagram was a community and that she would always show appreciation to the people who engaged with her. These days Isabel couldn’t possibly replied to everyone but she does try very hard to keep engaging.
I can remember watching a video with Isabel where this guy was talking about the importance of geotagging and hash tagging on Instagram. The following day we created some content and used some of the most common hashtags and her page almost blew up. Nowadays everyone seems to be using hashtags but they can still greatly boost your page success, something which Isabel knows only too well. Hashtagging alone isn’t enough however and you must also know which hashtags are trending or popular right now, if you are able to hit on some commonly used hashtags then you can expect to see a large spike in people on your page.
These threee simple tips are how Isabel made it big, and if you implement them then you can too.