Which SEO tools are your company using to boost backlinks? If you have an online store, then it is important to boost web traffic through different methods like search engine optimization (SEO). In fact, ecommerce link building is one of the most effective methods for driving web traffic to Shopify stores and other ecommerce sites. You should consider it among numerous SEO tools.
Why Should You Use Link Building?
This is one of the effective methods for boosting web traffic to your website. This can provide many benefits for your online store, for example. You can receive links from high-quality websites. This can boost your company’s visibility, search rankings, and online sales.
While several SEO tools are available for boosting web traffic, link building is definitely one of the best options for several reasons. It is a very effective tool for helping people find your online retailer through organic search.
Backlinks soared in importance when Google unveiled its Penguin search algorithm in 2014. This was a game-changer, and while Google has tweaked and revamped its algorithms since then, backlinks have remained important for higher rankings on search engine results pages (SERPs).
To use link building effectively, it is important to know some of the different types that are available:
Your online store can offer a free online tool that can help boost web traffic and backlinks. The tool should generally be basic yet useful so that other sites will create outbound links to your website. This can create a long-term effect on your website’s SEO.
The tool should have certain features. That includes being related to your industry so similar websites will want to link to your site. Your tool could even be a free version of a paid tool your company already offers.
This is easily one of the best ones and involves inserting the links into high-quality and relevant content. It often involves your website’s content being cited as a source of particular information, including an article, blog post, and so on.
This type of backlink often connects to a site through a company representative’s quote or interview, or link roundup on a certain topic.
Studies show that more than two-thirds of Australians read online reviews for products or services they are considering, according to SMPERTH. In some cases, it is practical to add a backlink for commentary on online content.
The key is to avoid making the backlink seem spammy. Most consumers today hate digital spam, so it is important to include the backlink to real and relevant comments.
An Internet store is one way you can share information about your store’s products and how to use them. Webinars can be effective tools for that function.
One option is to add webinars to your store’s web pages and add a link to mention your company’s brand. Particular backlink sites might want to link to your website’s webinar to use as a resource. It is critical to add quality content, so other websites will be more likely to take that step.
These are made when other brands deserve recognition for some sort of achievement or status that they have earned. When those sites post the digital badge on their websites, this becomes a type of link building since you get a link back to your own website.
Make sure to research websites that have a similar niche audience as your online store. You can use various SEO tools to find your target audience.
Guest Blogging Backlinks
When guest posts offer well-established websites, you can sometimes add a link to your own website. It is very practical for your company’s SEO strategy to include guest blogging to promote valuable websites.
Many industry experts agree that Justin Hall created the first weblog in 1994 as a way to self-publish his writing. Over 25 years later, blogs and guest blogging remain effective tools.
Websites often use this kind of link building in situations like a donation made by a brand. Doing some research can even encourage another website to create an acknowledgement backlink for your own site.
Backlinks to Avoid
You should also try to avoid certain kinds of backlinks since industry experts generally recommend doing that:
- Un-newsworthy press releases: It is spammy to create “press releases” that are only used to create backlinks.
- Paid links: Search giant Google has warned that your site’s search rankings can be negatively affected by buying or selling links.
- Low-quality directory links: Make sure to pick respected and trustworthy directories, and avoid ones unrelated to your own brand.
- Low-quality forum links: Any forum posts your brand makes should only include high-quality forums.
Your online store can use ecommerce link building to promote your website and earn backlinks from other websites that want to connect to your site’s content. Several kinds of backlinks can be effective for this goal while others you should keep out of your SEO toolbox.