Video calls, text messages, and forwarding posts are all sources for the new age communication. Sending a smiley, and you are done. No efforts, so simple and easy. However, in earlier times, emails were the prime mode of communication. Back in the 1970s, it gained recognition as a means of sending a message from one computer to another, which further gained popularity in the 1990s. Even today, the formal mode of communication is through emails. Every big company and its employees have their dedicated email ids for the official work and to connect with other companies and employees
What Is Email Marketing?
The success of emails has made it a source of marketing and advertising i.e. Email Marketing. Through email marketing, companies send regular emails to their loyal customers, target audience and subscribed audience to grow their sales. The email can be about the most recently published blog on their website or a special coupon code for a great discount. This kind of marketing is known to be very effective and other than sales, it also helps companies to grow awareness about goods and services among potential customers. In fact, companies have also begun with personalized email printing for event invitations and discount coupons.
How Are Personalized Emails Helpful?
Email marketing is even more effective when companies send out personalized emails. Let us know how:
1. Decrease in unsubscribe rates
With personalized emails, the possibility of people unsubscribing from your email list has quite a low probability. The major reason of people unsubscribing from your email list is irrelevant emails. If you keep on sending content like ‘Date night outfits’ to a woman in her 40s, looking for good colleges for her kids, she will get annoyed and click on the unsubscribe button right away. Similarly, if you keep sending a business owner about ‘Job opportunities’, he or she will not be interested. Therefore, you should be aware of whom you are sending what. In fact, you can have multiple lists and send the content after personalizing it according to each category.
2. Higher conversion rates
A touch of personalization surely grabs attention. When you send personalized emails, customers tend to become more definite about their purchase. Since the content in the email is personalized according to their needs and tastes, there is a strong possibility that whenever they visit the site, they will make a purchase. Thanks to the email, they find the products or services relevant and useful to them. It has also been recorded in Google Analytics that personalised emails have been able to secure a four times higher conversion rate as compared to the average e-commerce conversion rate achieved through various other marketing techniques.
3. Better productivity and efficiency
Whenever you make something personalized, you tend to put in more effort into it. That means the personalized emails will have better content as you will write it keeping the specific segment in mind. Since you will be clear about what to write and how to present it, it will lead to higher efficiency as you will be producing better content in lesser time. When this content is sent out by adding a personalized subject line or salutation, with the recipient’s name or any other personal point or preferred interest, you will increase open rates by more than 20%.
No doubt, these emails are very effective. Now you know the benefits personalized emails provide to your business. However, you must know that these emails should not only be restricted to the recipients’ inbox or computer. You can also opt for personalized email printing, to print these personalized emails, customized and printed on postcards. There are various online and offline stores providing such customized services. One such store, providing one of the best quality services is Print Direct For Less. You can order in bulk or as per your convenience. These emails printed on postcards and other layouts can be sent out to customers for a special announcement or to invite them to any event.
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