Ever since the legalization of cannabis for medical and recreational purposes, more neighborhoods in legalized states now have marijuana dispensaries. Many people have probably come across the green cross (the universal symbol of a marijuana dispensary) in their community a few times, making a mental note to proceed into the doors of the dispensary one of these days.
For a potential customer, the first trip to a cannabis dispensary might feel mysterious and a bit intimidating. However, the dispensary must ensure the visit is an exciting, educative, and life-changing experience that goes beyond just getting high. Cannabis dispensaries are stocked with all the best products, buzzing with the latest industry knowledge, and full of like-minded enthusiasts. The size of your dispensary does not matter when it comes to making the place worthwhile for customers. When visiting your dispensary, customers can relax, browse through the menu, interact with budtenders and be excited for the novel experience yet to come. These are the secrets to enhancing customers’ in-store experience.
First thing first, Help customers find your dispensary.
Trying to locate a store to no avail will put any customer in a foul mood. Register your brand with online listings, dispensary directories or link to your Google Maps listing. Including a picture of your storefront on the ‘location page’ could also come in handy for people for first-time visitors. As a more convenient alternative, ingenious dispensaries provide a medical dispensary delivery, saving customers the stress of visiting the physical store.
Don’t just make it professional, Make it personal. Call customers by their names and get familiar with their product choices. It solidifies the professional relationship between the client and the dispensary.
Staff members are instrumental to the experience.
A cannabis dispensary team should consist of Lovers of cannabis and people who desire to contribute to the industry while constantly learning about the plant and studying trends. The qualifications needed to secure cannabis jobs vary considerably by the role and the state’s cannabis statute requirements. Generally, An individual must be at least 18 years old to work in a dispensary. As a dispensary owner, you should also conduct background checks where necessary to screen out potential employees with an arrest record or past criminal records.
Your Budtender, the marijuana sales representative, are the most likely to converse with customers, and for most dispensaries, the receptionist is the first point of contact. Customers need to be rest assured that they are in the hands of knowledgeable, trained professionals. These staff members must be prepared to answer questions and help simplify the customer’s selection process. More importantly, a friendly staff prompts visitors to loosen up and ask questions.
Offer unique products and an attractive pricing system
All pot shops are not organized similarly. Although the products might be similar, they have slightly varied pricing, specialities, and marijuana strains. The product selection process at a dispensary is more sophisticated than simply selecting your weed in joint or loose form.
Depending on the effect they seek, some clients are looking to purchase a niche item, perhaps a specific strain or edible. Therefore, Dispensaries make available on the menu options like dispensary specials today to show off their product specialities to customers.
To guide customers in selecting the products they need, we recommend having well-labelled display cases. Labelling informs customers of the strain name, whether it is Sativa, Indica, or a hybrid, minimizing the risk of making a wrong choice.
Aesthetics and Design
Your dispensary design goes beyond just the physical blueprint. The aesthetics give your brand its identity, and this influences consumer experience. Customers want to be in a space that feels professional and safe. Using an attractive interior design, good music, you create an ambience that erases the negative stigma sometimes attributed to cannabis.
Safety and Compliance
A Dispensary should comply with the marijuana laws of the state to ensure that customers have a safe and legal cannabis experience. Dispensaries aren’t drug dealers. Customers should not have to be worried about being on the wrong side of the law or endangering their health by purchasing your products. Compliance assures customers that your premises are safe. Cannabis plants and products should be grown carefully by professionals.
Offering loyalty programs to reward frequent patrons or ones that purchase in bulk is not only a great marketing strategy. It makes your customers happy.
As the legal cannabis industry flourishes, dispensaries are under more pressure to satisfy customer needs and improve the shopping experience. You want to give your clientele an experience of a lifetime, as your exceptional customer service is what keeps them coming back for more. With these tips, your customers leave the store with a smile on their faces.