Based on the result of the study by the UK publication, BusinessFinancing.co.uk posits that Epic Games that created Fortnite is the most popular gaming brand in all the countries in the world. It is good to note that within the 30 years that Epic Games has been in existence, it has grown exponentially.
The firm started with the ground breaking ‘Unreal’ in the 1990s, and made some smaller hits with it. But decades after the arrival of ‘Unreal,’ it has delivered some interesting spinoffs, leading to the Gears of War that gave them the highest breakthrough, with the help of the seminal graphics engine named the ‘Unreal Engine’.
Whilst the Unreal Tournament is still very much alive to this day thanks to some die-hard fans, it’s games like Valve’s Counter-Strike: Global Offensive that has stolen the crown of Unreal Tournament and many other FPS games over the years. The popular shooter by Valve boasts a series of browser-based CSGO gambling games like those you can find at CSGOBettor.com and it’s the flexibility to be able to bet skins and real money that keeps players coming back for more.
This is not to say that we’ve forgotten that there were times when Epic Games was almost struggling, but was able to stomach the storm with help from Tencent, the Chinese holding firm, as they acquired a very huge stake in Epic in 2012. After this, the ‘Battle Royale’ mode of ‘Fortnite’ became a surprise hit, bringing very huge successes that even earned the firm up to $3 billion in 2018 alone.
Do you want to know about the most popular consumer brand in the world? It is easy to find out. So, with the help of Google Keyword Planner, BusinessFinancing.co.uk of the United Kingdom tried to find out the most searched brand in every country. They extended their search to more than 190 countries, and in 141 of those, the dominant gaming brand was discovered to be Epic Games. It garnered up to 4,716,375 searches. From the research by the publication, it was also discovered that the second position goes to Nintendo, which dominated 24 countries with up to 3,120,010 global searches. The famous mobile gaming firm, Gamesoft, takes the third position, while the fourth and fifth places are taken by Atari and Activision.
That the top positions in the list are taken by Epic Games and Nintendo does not come to some people as a surprise. The regular updates by Fortnite and the licensed crossover content by Epic Games makes sure that their name remains on peoples lips and minds, and on the search function too. Epic games’ dominance is also enhanced by their store, while the name Nintendo alone does a lot for Nintendo. But the surprising thing in the results of this study is the seeming low placement of Activision. With the constant expansion of Call of Duty as a brand, especially within the past two years, it’s difficult to agree that Activision did not make the top 3 list of the most searched brands in gaming.
Another thing that must be noted is the absence of Xbox and PlayStation. The duo made historic console releases months back. That probably does not entail day to day search engine use, but we must acknowledge the fascinating work done by the BusinessFinancing.co.uk. This gives us a very deep clue into the world of gaming, which is normally ignored by many people.