Are you about to set up your first online store? Then you must be aware of the importance of selecting the right e-commerce template. The design and user-friendliness of your website are directly related to shoppers’ experience and your chances for success.
Considering the significance of investing in your website’s layout, you are advised to choose a simple e-commerce template, armed with the right colors and features.
The following tips will help you in making the best choice for your online business.
Choose a simple design
The initial thing to consider when choosing an e-commerce template is undoubtedly its design. It is supposed to make your online store visually appealing to every potential customer. However, it doesn’t necessarily mean selecting a showy design, but an incredibly simple one. Simplicity is far more likely to appeal to visitors than flashiness.
Moreover, it’s paramount for your e-store to be user-friendly in order to improve customers’ experience. Put yourself in their shoes to guess what users would expect from a good shopping website. For instance, they would certainly prefer a site that’s easy to navigate, so make sure your design assists users in finding their favorite products without wasting their valuable time.
In order to make up for the simple design, you can use engaging videos, attractive images, and captivating content. These features would definitely contribute to increasing users’ dwell time and finding your e-store more interesting than the ones of your competitors.
Select the right features
Features are an indispensable part of a good e-commerce template, as these make your business unique when compared to the competitors. You can browse through other similar online stores in order to get a general idea of the types of features, but make sure you customize them to fit your type of business.
In fact, there is a plethora of amazing features you can choose from. For example, you may include a wish list that would include the shoppers’ favorite items as well as a section for the latest products, in order to keep up with the newest trends.
You could also include a separate section that promotes the most popular products, particularly useful for indecisive shoppers or the ones who visit your website for the first time. Visit this page to check out some of the must-have features for your e-commerce website.
Furthermore, most shoppers find the frequently asked questions section extremely convenient and helpful. This feature would provide an answer to most of their questions, without having to contact customer support.
Also, another feature that shoppers are fond of is using icons to represent their payment options. They’ll immediately know if their method of payment is possible, instead of discovering this information at the end of their shopping journey.
Don’t forget browser compatibility
In order for your chosen template to achieve the desired effect, it’s crucial for it to be compatible with most of the popular internet browsers. Considering the fact that not all shoppers use the same browser, your template needs to adapt to as many as possible, preferably all.
In addition, your e-commerce template is also supposed to be mobile-friendly, as nowadays most people use their mobiles, instead of their other gadgets. It’s vital for customers to get the same experience when shopping from their mobile phones like the one they have on their laptops.
Choose the right color
The colors of your webpage should be selected attentively, not randomly. Actually, you’re supposed to use the colors that represent your brand, the ones featured in your logo. In case your logo has only one color, select a few more that complement it.
Additionally, most business owners select the shades in accordance with their effect on shoppers’ psychology. Choose black and white for achieving great formality, but red if you aim for excitement. Select blue shades for calmness, but earth tones for promoting comfort. Visit the following link: https://en.wikipedia.org/wiki/Color_psychology, to learn more about color psychology and its effect on people.
Regardless of your eagerness to start your e-commerce journey, take your time for deciding on the best theme.
Make sure you opt for simplicity, a nice combination of colors, useful features and browser compatibility!