Crowdfunding campaigns have transformed the ways entrepreneurs can turn their idea into a reality. The crowdfunding industry has created a global platform for creative entrepreneurs to fund their ideas, where in the past, they may have struggled to get traction with traditional big investors and high-stress sales pitches. In the span of just four years, $34.4 billion was raised around the world, thanks to crowdfunding alone. Joe Parker, a senior marketing coordinator of InventureX, knows just how dynamic the world of crowdfunding can be. InventureX is regarded as the #1 crowdfunding agency today. The company’s ability to launch ideas to crowdfunding success has made them one of the game changers in the crowdfunding industry. Joe Parker is sharing three crowdfunding campaign secrets; every entrepreneur should know.
Why should entrepreneurs turn to crowdfunding?
Parker: It used to be nearly impossible for the average entrepreneur to fund their venture. Especially when you were first starting out, it was an uphill battle from the beginning. Thanks to crowdfunding, it’s possible to get viral traction on your idea, quicker than you can imagine. But the trick is knowing how to launch your crowdfunding campaign, and not just jumping into the process uneducated.
How does InventureX help entrepreneurs get their ideas off the ground?
Parker: We’re a crowdfunding agency that takes the guesswork out of the whole process. Many entrepreneurs have a great idea, but when it comes to the actual crowdfunding, they fumble, because they don’t have experience in that area. And that’s totally understandable, but that’s where we come in. We’re experts when it comes to guiding you through the entire crowdfunding process, from pre-launch, to after your venture is funded.
What is your role in InventureX?
Parker: I oversee marketing campaigns for our clients, as they get ready to launch their crowdfunding campaigns. I’m drawn to this role, because I feel it’s such a crucial step. Without a solid marketing campaign, even the most brilliant product can be a flop. I love working with each individual entrepreneur to come up with the marketing campaign that best highlights their product.
What are 3 crowdfunding campaign secrets entrepreneurs should know?
Parker: One of the key elements is to have expert promotional materials and digital assets. At InventureX, we’re proud to produce high-quality promotional materials, which will help your venture get funded. Another crowdfunding campaign secret, which may seem obvious, but is to make sure you can deliver on your promises. We’ve heard countless stories of campaigns that raised money through crowdfunding, but because their product wasn’t actually ready, they let their backers down. At InventureX, we’re sure to partner with entrepreneurs who have a solid idea from the get-go, and we make sure your idea is ready to launch. A third crowdfunding campaign secret is to follow the money and trust the success stories. You don’t have to go at it alone. At InventureX, we’ve helped hundreds of entrepreneurs launch their ideas. Plus, we have backing from big investors, such as Kevin Harrington, an original “shark” from the TV show Shark Tank. While the world of crowdfunding means you don’t need to rely on singular support from a big investor, it’s also a good idea to follow in the footsteps of other successful entrepreneurs and launch your product in a way that is proven to work.