NFTs and blockchain technology have been making waves in just about any industry you can name. One of these industries is digital marketing.
Many world-renowned companies have been incorporating NFTs into their marketing strategy. They do this in a number of ways, all of them more clever than the last.
NFT experts and enthusiasts like Jurgen Cautreels believe that NFTs will only become more and more prominent as time rolls on and the technology gets more advanced, and more people are exposed to it.
We wondered how NFTs are being used in modern marketing by the biggest brands, so we asked Jurgen Cautreels to do an interview with us.
Jurgen Cautreels agreed, and now we’ll share with you what he said!
There’s a lot more to NFTs than just Gifs and images, although some brands do use them successfully in this way. To give you better insights on NFTs, I will provide an example.
Taco Bell, for instance, has released a set of Taco Bell Gifs and used the proceeds to fund their Live Más scholarships. The collection had many taco-themed Gifs, and they sold out immediately.
This bolstered Taco Bell’s image and opened its doors to a new customer base in the NFT community. NFT collectors and investors are very loyal, so it’s one of the best markets to target like this.
So, Jurgen Cautreels, would you say charity drives are an excellent way to use NFTs, in general? Sort of like Taco Bell did?
Absolutely, I think charity events are one of the best use-cases when it comes to NFTs. Many companies will auction out their NFTs and donate the proceeds to charity.
It’s not uncommon at all. It’s simple and a unique way to give back to the community. What’s even better is that you can have fun when you create NFTs.
For this reason, people love goofy, fun NFTs so you can get as creative as you want.
How about product giveaways? Those are popular in traditional marketing. Can NFTs play a part in this strategy?
NFTs are good for business; just take a look at what the NBA is doing. The NBA is actually using NFTs for this purpose as we speak. They are giving away an extensive package featuring game tickets and many other perks.
This package comes in the form of an NFT, and to get access to a giveaway for the package, viewers can scan a QR code that pops up during NBA games. This lets viewers see the QR code and helps them transition into the NFT marketplace.
As I mentioned, the NBA has a package in the form of an NFT, and there are many venues that sell their tickets as NFTs. There have even been a couple of NFT projects created to be tickets to an exclusive conference.
This conference was pretty much a way for NFT collectors to meet each other and talk about the state of the technology. But yeah, to answer your question, I think event tickets are an example of where NFT technology shines as a true alternative to physical products.
Nike does this, actually, with their Cryptokicks project. Pretty much, you buy their shoes; you get an NFT version of those shoes.
To me, it’s genius because NFT collectors are very likely to want to get their hands on those NFTs and become sneakerheads in the future.