Inbound marketing strategy is all about making your brand accessible at its only. It does not involve any aggressive reach out to other channels of promotion. It is all about letting your intended consumer to naturally choose you and your business. And as far as the truth of this is concerned, the results from various studies have shown that inbound strategies have had provided the highest growth rate in comparison to outbound marketing.
So if you are looking to strengthen your inbound marketing strategy then it’s time to focus on strengthening these aspects that are mentioned below.
The first thing in terms of digital marketing you need to ask yourself would be – Is your website SEO friendly? Search Engine Optimization is certainly a hard to control and time taking tactic of improvising for digital marketing but it is important and undeniable when you are venturing in to the digital space for marketing yourself. You need to tweak and optimize your website with clever keywords and tactics that helps place your website on the top of the search engine rankings page.
When you think of SEO, think in terms of – the website structure, the links you can get from other sources to your website, the keyword placement and usage, and yes, the code.
Get keywords with high search volume that drives more audiences who are searching for the keyword, but also make sure you are giving these audiences enough information to stay on your page too. Get an SEO expert on board to get started if you are feeling lost.
Your Landing Pages
Having a landing page is like a flyer – it is an invite to your website and your business in general. It is a glimpse into your business and it speaks to precisely to your customer to convince them enough to make a conversion or get in touch further. This is your go-to tactic when looking for some interaction from the audiences. This is a very important yet frequently ignored inbound marketing tactic. You simply create a single, dedicated page for either of your product/service and mention all about it – but in a more eye catching manner. You give a contact us form decorated with some shiny offers for enticing the customer. These offers should always be genuine and provide some kind of a value to the customer. Make a highly relevant landing page that focuses on your goal – is it getting more emails for your newsletter mailing list, or to promote your ebook and then further engage a customer in becoming a loyal audience or to simply promote an offer on your brand’s product/service. And yes, the design should promote this goal well.
Technically a part of inbound marketing as you are investing in your own brand, without any interruptions to other ways of grabbing attention. The very example of PPC being an inbound marketing tactic is Google display ads of websites. These ads of your website will only pop up on the search engine is the user has just researched about it. This tactic of PPC is equally important in the world of digital marketing as is SEO.
Your Content & Its Marketing
inbound content marketing is all about providing the best content that you can for your niche and invite readers to get a share of it through SEO, PPC, Social media. For worthwhile content marketing make sure you have a blog section where you post regularly about useful content your audiences can spare time to read and further share. You can also create a section for case studies, display customer testimonials and create a content calendar. You can also create and put up free ebooks or strategies related to your work for the customer to engage and partake in the same.