When your hotel is functioning well, you should be maximizing your revenues at every turn. However, making sure you’re doing this isn’t always straight forward.
There are a lot of aspects that affect your revenues, but these simple tips can make a big difference. These might be simple ideas, but they can go a long way to transforming your revenues for the better.
Prioritize Customer Service
Customer service can’t be underestimated in any business, but especially not in a hotel. You simply can’t be expected to maximize your revenues if you’re not getting your customer service right, which means it’s got to be one of the primary focusses of your operation.
If you’re not reaching the standards you want to set in customer service, then it’s time to take a look at your processes and invest in the training that’s going to bring your customer service up to a top-level.
Start a Rewards Program
You work extremely hard to get a customer to your hotel, so when you do, you want to find ways to maximize the amount of money they spend with you. A rewards program can do this both in the short term and the long term, by rewarding people, the more they spend with you.
You might not be a multinational business with hundreds of properties, but you can still utilize the principles the big companies do with their rewards programs. By securing more repeat business and maximizing spend within your hotel, you’ll find you can make a big difference to your revenues.
Social proof is one of the most critical factors in people’s decision to book a hotel room. We’re so used to seeing reviews for everything, and if your hotel isn’t showing them, then it’s going to put doubt in people’s minds.
You want to make it as easy as possible to give you reviews and tell the world what an amazing job you’re doing, so really go the extra mile and court feedback.
When you have lots of good reviews, you will find it makes a difference to your conversion rate, boosting your revenues.
As the saying goes “standing still is the same as moving backwards,” and if you’re not keeping your hotel updated, this is the case.
Time moves quickly, and if you’re not renovating and keeping things looking pristine, then your hotel soon starts to age. Renovating takes up a lot of capital, but you can’t afford to stand still. There are options for loans for hotels which can give you the extra cash injection you need to make upgrades.
Staff turnover rates tend to be extremely high in hotels. It’s something they’re used to, but it costs them lots of money each year.
Advertising to find new staff and then training them up is an expensive exercise, so anything you can do to improve your retention rates makes a big difference.
Focus on staff satisfaction and give them a reason to stay with you.