Becoming significant in the field of Digital Marketing and Search Engine Optimization Experts will take a lot of grit and determination but it can be one of the most rewarding jobs that you can do. You have to work out how you are going to stand out in a busy crowd. It is initially best to start with one product and become an expert in that, this way you do not set yourself up to fail and it gives you your own niche. This is also more cost effective whilst you get yourself up and running.
You must have your finances sorted and know what your overheads will be, this is the only way you will be successful financially. In your downtime create your own processes and procedures, research other sites and companies for costings. Practice your sale technique that is what will ultimately sell your business to make it a success.
If you have had some business in do not rest on your laurels, the money will not last long and you must get straight back out there to win some more business and learn more skills in the process.
Be prepared that you are going to work long hours and have some pressurised times. This is the nature of the work and you need to be the type of person who lives off this pressure and the adrenalin or you will find it hard to become successful.
If you get in a position where you can take some staff or get some help from an outside source, then make sure you choose the right people. Go with your gut instincts on this. Skills can be taught but personalities will not change. The person needs to fit with your culture and understand why you do things the way that you do.
Do not take any failures personally ups and downs are part of any life including a business life. There will always be problems to address. You need to use these instances as learning curves, establish what went wrong and how you can make this run more smoothly in the process. In PR though problems are inevitable especially in large events involving lots of people and outside contractors.
Your biggest asset is you. Go and sell yourself talk to everyone and anyone. Leave them your business card. Tell your doctor and dentist local policemen you name it! You have no idea who might just be looking for someone like you to help them.
Carry your business card at all times, speak at events and start your own blog. Contribute to industry blogs and get your name out there. You must promote yourself as well as you would promote one of your clients. Make a case study of your own success, highlight positives and negatives and work on the areas that you need to improve through study and practice. Building your brand will enable you to reap the rewards of creating a highly successful digital marketing firm.