Is there a bigger lifestyle trend at the moment than playing games at online casinos? The figures are in, and they prove that digital betting companies are incredibly popular globally. For example, Euro Weekly News says that up to 26% of the world’s population gambles, which comes to around 1.6 billion people. If you take a look at the industry’s value – it’s estimated to reach a valuation of nearly $100 billion by 2023 – it’s evident that people are playing and enjoying playing on these platforms. However, this isn’t a mystery. The stats highlight the market’s popularity without any doubt, yet they don’t prove how online casinos appeal to players.
They Are Friendly to New Customers
The industry is a business, and companies require new players to keep turning up if they want to make money. Online casinos are among the best exponents of using deals and promotions to encourage people to sample their products and services. Bonuses, particularly for users who haven’t played with them before, are wide-ranging and incredibly exciting. If you check here, you’ll see wagering establishments provide everything from the deposit and reload bonuses to cashback bonuses. However, that’s not all as the post highlights how they leverage free money offers in the form of cash and spins, too. When the market has a compound annual growth rate of 11.5% from 2020 to 2027, it’s clear to see how the casinos’ emphasis on bringing in new customers benefits both parties.
There Is a Community
Online casinos are very clever when it comes to the latest technological releases. Rather than waiting to jump on the bandwagon, they invest heavily to create a seamless and comfortable user experience that is unrivaled anywhere else. For example, the introduction of live chat software was utilized by gambling businesses to make the experience feel more lifelike. Right now, there’s an investment in AR and VR hardware and software as it has the same impact, with bets made via VR expected to reach $520 billion by 2021. You can click here for more information on that. All of these factors contribute to a community that appeals to an eclectic user demographic. This is best seen in Sweden, where Optimove reports that one-third of registered iGamers are women.
Convenience should never be understated. When it comes to peoples’ preferences, the Path of Least Resistance theory shows that men and women will do what’s easy over what’s hard. Online casinos are prime examples of this due to the fact that they are always to hand: most wagering establishments either have mobile apps or are playable online. Once you factor in the rise of fifth-generation technology and combine that with the number of smartphones and mobile devices in the world – it’s around 5 billion – the accessibility of online casinos is incredibly high, according to a Pew Research report here. In the UK, the Gambling Commission points out that 50% of bets are made via smartphones in a single month, which showcases the growing use of mobile devices and the increase in online casino convenience among users.
Online casinos are appealing because they are friendly to newbies, convenient and accessible, and provide a sense of community to the players.