In this day and age, considering there is a slew of digital marketing tools and tactics at your disposal, email marketing is, surprisingly, still important and relevant. Some people that believe email marketing has run its course, but what they don’t understand is that email marketing can make it possible for businesses to get a lot of users to sign up for newsletters, magazine subscriptions and whatnot, that is if implemented correctly.
Email marketing is one of the most effective ways to reach your target audience and engage them. If you are still not convinced as to why email marketing is always important, then the following eight reasons will make you think otherwise.
Stay in Contact with your Target Audience
With emails, you can keep your customers informed at all times. Since potential customers can check their emails at any time, by sending them an email, you will make them feel as though they are essential. They will know that you are thinking about them.
A simple email greeting your customers with a special offer or an update regarding something important will attract them. When customers have subscribed to receive emails, they will be more than happy to see what you have to say. As long as you give them something worth reading, they will enjoy whatever emails you send their way. If pulled off correctly, you will boost engagement like never before.
Reach a Larger Audience
Without a doubt, email marketing is one of the most powerful ideas to engage with the audience, and statistically, it is one of the most potent channels when it comes to conversion rate regardless of the niche.
But, Email Marketing is nothing if you have an extensive list of an audience that wants to know about your business. There are tons of ideas to increase your list, but the one used by Designr.io was impressive.
Here is what they did! They have a tool that allows regular people to design their ebooks online. What’s interesting is that they have a free trial version so anyone can signup for an ebook creator free trial and enjoy their exciting features.
Craft Automated Journeys
Email marketing makes it possible for you to craft automated journeys for your customers. It is particularly useful for eCommerce stores.
Imagine a scenario where you send out an email about the best dresses to wear to a party, and then you follow up with questions at the bottom of the email for users to answer by choosing from a variety of options. Based on how the users responded to the items, you can redirect them to the appropriate page on your website.
It is Easy to Measure
Most importantly, email marketing tools allow you to track what happens after you have launched your email marketing campaign. You can track bounce rates, click-through rates, open rates, unsubscribe rates, and delivery rates. With this information, you can evaluate how well your email campaigns are working. Additionally, you can also tweak your campaigns accordingly for the best possible results.
It is Affordable
One of the best things about email marketing is that it is affordable.
You can use services like SendGrid, which costs no more than $0.0006 per message. If not for that you can opt for free services like Mail Chimp, using which you can send up to 12,000 emails every month completely free of cost.
You can reach a large number of customers without breaking your bank in the process.
Increase Brand Awareness
Social media isn’t your only option when it comes to increasing brand awareness. Having customers and their email addresses mean they are interested in your business. So it is up to you to increase that level of interest via email marketing, by continually reminding them they say a lot to your business.
But it doesn’t mean that you should send them one email after another daily. By doing so, you will turn the customers away from your brand. What you can do instead is to inform them about your recent activities in the community. Selling your product or service via email marketing without considering to expand the brand is the biggest mistake any company can make.
Track Customer Behavior
With email marketing, you can identify your customers’ behavior. You can also identify elements that the subscribers interact with and why they are interacting with them in the first place.
For instance, if you send a list of clearance items, and they do not receive as many clicks as you thought, then it is time to revisit your list of clearance items to present them in a better way.
With email marketing, you can also find opportunities to see what headlines work best with your audience. You will identify subject lines that have a higher than average open rate, and be able to translate them in your other marketing efforts.
Personalize Email Content for Improved Response Rates
Personalization is crucial than ever before for customers. Rather than bombarding your customers with ads, indulge in personalized marketing that targets your customers’ preferences and needs.
With email marketing, it is incredibly simple to personalize your content and to message your subscribers. To make this possible, you will need to use the data that has been collected from your leads and subscribers to work on more relevant and personalized content that your readers will find interesting. It will not only improve your click-through and open rates but your overall conversion rates as well.
There are plenty of reasons why you should adopt email marketing, the prominent one of them being to build relationships. But it does not stop there; you must maintain those relationships by offering high quality and valuable content, all the while understanding your target audience and showing them you care about them. With a bit of effort, email marketing can help your brand grow by leaps and bounds.